Insurance

Insurance organizations contain a plethora of sensitive and confidential data. As they evolve their technology and work more closely with others, how can they protect this delicate information?

As the insurance industry stores immense amounts of confidential, personal, and financial details on its policyholders, it’s not difficult to comprehend why they are such a desirable goal for fraudsters.

Recent data from IBM’s Threat Intelligence Index reveals a concerning statistic: finance and insurance are the second most targeted industries for cyber attackers at 22.4% of all known attacks, surpassed only by manufacturing due to vulnerable global supply chains. This is the first time in over five years that finance and insurance have not topped this list, showing just how serious the continuing threat remains to insurers and insurtechs alike.

In a recent interview with InsurTech Magazine, Alan Calder, CEO of GRC International Group–a provider of IT governance, risk management, and compliance solutions–shared that, “Cybercriminals are pros at accessing, exfiltrating, and monetizing personal databases. They’re good at extorting organizations, are being pushed into increasing digitization and automation and, unless cyber security and privacy issues are considered in detail as part of project planning, organizations tend to leave large holes in what should be secure systems. Cybercriminals find and exploit these gaps. As well as these technical vulnerabilities, cybercriminals regularly ‘social engineer’ staff into providing access to systems and data.

“This all means that insurers have to build privacy by design into their systems, and they have to train and keep their staff continuously aware of the ever-changing social engineering attacks that are being focused on them.”

Insurers must be aware of the potential threats posed by mishandling confidential information.

The insurance industry is continually adopting new technology and needs to be vigilant about potential weaknesses. If a fresh platform leaves an insurer exposed to fraudsters, it’s not beneficial – it’s more of a liability. Plus, due to the ever-increasing number of alliances, purchases, and integrations within this sector, insurers must carefully weigh the extent of risk that comes with each choice they make.

“One of the biggest concerns in the insurance sector when it comes to using data is how widespread party sales functions are,” says Caroline Carruthers, the UK’s first ever Chief Data Officer at Network Rail and a highly acclaimed independent data consultant, offers her expertise to both public and private organizations when it comes to managing their data.

“Agents who sell insurance often use third-party data, and they don’t always have a robust process for how data is transferred to each organization. That in itself is a foundation-level issue because if you can’t rely on consistent, quality data coming to you, and you can’t rely on consistent governance and security of that data, you’re approaching data transformation with your hands and feet tied.

“Any transfer of data between two different systems has an element of risk. Thankfully, most insurance companies have moved on from manual data entry, which poses the highest risk, but not enough companies have standardized how they transfer and store data across third parties. If you’ve paid for a lot of data from external sources, you need to be able to use it to drive value instead of being hampered by poor processes.”

Do customers remain confident in sharing their personal information with insurers?

Consumers have proven that they are willing to share their data with insurers, particularly if there is an incentive involved. However, most consumers (80%) remain apprehensive about how their personal details are being used online; a statistic made evident by e-commerce company Motive.co. The consequences associated with these exchanges can be consequential and so it’s no wonder that individuals would like more control over the use of their data in this digital age.

Although there is an upside to this issue: research conducted by McKinsey with 1,000 North American consumers demonstrated that financial services ranked first among sectors in terms of the security and trustworthiness of personal data. It’s essential to establish strong systems and prevent breaches; however, how you engage with customers can be fundamental for gaining public approval – not just as a way of shielding your business from cyber-attacks but also for being viewed as doing the proper thing.

LenderDock keeps sensitive data secure

When it comes to the security of your data, LenderDock is dedicated to maintaining a high level of protection. As a SOC2-certified company, we are far exceeding industry standards for safeguarding customer information and providing an extra layer of assurance that your data is secure with us.

Through the use of technology, we now have much larger access to behavioral data that provides us with a wealth of insight into risk and exposure.

The insurance sector has a storied history of encouraging development and aiding society during times of transformation. In spite of these successes, the intricate global supply networks and digitalization we have today are proving to be more difficult risk areas for experts to handle.

To keep up with the shifting trends of today, we must embrace a world where economic value is prominently comprised of intangible assets such as intellectual property, data, and digital elements instead of physical possessions like property or machinery. Intangible risk factors are also among the greatest sources of business volatility currently – from reputation harm to cyberattacks and interruptions in operation due to unexpected events like pandemics.

Today, rapid technological progress and complex global networks are making it challenging to identify and measure some of the more traditional insurance risks. But that’s only the beginning; with clean energy, AI, and shared economies all becoming ubiquitous, revolutionary changes in our industry could be just around the corner. To keep up with this influx of developments—and remain relevant players economically and socially—insurers must modify their business models or face becoming obsolete.

Time is of the essence

The insurance industry’s secret to success is its unique perspective on time. It’s time for us to invest in long-term strategies for managing our risks and capital: Insurers are exceptional at digging into historical data to uncover patterns, as well as comfortable taking care of tail risks. After all, who else really prepares for events that happen once every four centuries?

This recipe has been successful historically, as change usually took place gradually even when disruptive innovations drove it. This timeline enabled insurers to be present for society in the explosion of international trade during the 18th century, industrialization and modern finance in the 19th century, and internal combustion engine and electronic communications within the 20th century.

Innovation in the 21st century moves at lightning speed; not only is technology advancing rapidly, but new disruptions are adopted with unprecedented haste. Facebook was just launched in 2004 and has since reached nearly three billion users worldwide. Similarly, Apple’s iPhone debuted to the public in 2007 – now over 4 billion people have smartphones! Last year marked an impressive 16.5 million electric cars on the roads across the world – a figure that has almost tripled within three years alone: many of these car manufacturers plan to transition completely to electric vehicles by 2030!

Competing to stay significant

Entrepreneurs, scientists, and investors are all confronted with the dangers related to pioneering endeavors. However, it is the insurance industry that provides a structured way of helping society counterbalance these perils while dealing with the volatility connected to widespread adoption. Just think about digitalization – when utilized on a large scale, this technology can become incredibly risky as there will be greater dependence on critical communications infrastructure.

To successfully adopt innovation, insurers must be able to respond and adapt swiftly to the disruptive nature that comes with new ideas. Currently, a battle is taking place within the industry as organizations race against each other to resolve this problem. Technology firms have access to plentiful data about hazards and are not restricted by any existing business strategies; additionally, customers can now use technology and data for self-insurance purposes or even exchange risks with others – creating more competition for insurers.

The insurance industry stands at a pivotal moment – remain as we are, avoiding risks that cannot be easily quantified and understood or up our investment in finding better ways to measure risk. Continuing with the traditional approach of assessing danger is a surefire way to become obsolete. It’s time to choose wisely and make the right decision if we want to stay competitive.

A blank slate

For businesses seeking innovative solutions to risk management, data is the answer. Although industry trends have traditionally relied on descriptive metrics such as location and type of business, technology now enables us access to behavioral information that provides a more comprehensive understanding of potential risks – from individuals’ shopping habits to their cybersecurity posture. This allows an insight into risk levels that were previously inaccessible using only surface-level descriptors.

If a new insurance provider were to begin, would it rely solely on traditional descriptive data, or seek out the advantages of modern behavioral data? Would an underwriter be content asking questions such as age and gender, or looking for information about driving skills and habits? Behavioral data has long been regarded as a complementing tool alongside its predecessor. In today’s industry, however, using only traditional methods may soon become obsolete; instead opting for more reliable contemporary alternatives that offer richer insights into customer behavior.

Looking to stay relevant

Insurance companies are just beginning to acknowledge the possible benefits of utilizing data aside from what is traditionally used as a measure of risk. To expedite this process, it is vital to invest in innovative ways to collect behavioral information and deploy nimble tools that will provide us with insight into potential risks. It’s time for insurance providers to reclaim their essential part within our innovation system — being at the forefront of enabling society to gain access to new innovations and successfully confronting any issues caused by sources of uncertainty.

Today, people are used to getting whatever they want within a few hours or less. This is not limited to physical objects: people also want immediate cost estimates for services, fast access to digital media, and quick responses from qualified experts when they have questions.

Speed has become such an important aspect to customers that they are now willing to spend more money for a speedy service. If your company doesn’t provide a fast customer experience, you can be positive that other businesses do – which will then lead to your company losing prospective and current customers.

Speed equals satisfaction in insurance

Quick issue resolution is a significant part of customer satisfaction and retention when it comes to insurance companies. People generally don’t like waiting, not even for a few minutes on hold, which can consequently lead to a negative Customer Satisfaction Score (CSAT).

The insurance industry SMS messaging provider “Hi Marley” found that the quickest time to first contact (TTFC) led to higher success rates for claims adjusters. Out of all their performers, those who reached out to clients within three minutes had an 80 percent chance of making initial contact within three and a half hours. However, it was noted that those at the bottom of the performance scale took up to two days before contacting customers- severely hurting any chances or relations with them.

What many don’t know is how much of an impact speed can have on not only customer satisfaction but also profitability. The Hi Marley study discovered that, generally, the best-performing claims adjusters were able to close out claims 10 percent faster than the lowest performers. This meant completing each claim three days sooner, on average.

If you want to improve your business in various ways, then get rid of any processes that frequently cause problems. This may involve employees being able to do more in a shorter amount of time or expanding their volume of work without needing extra staff members. By taking out these delays in your processes, everyone will likely be happier with their job and customers will enjoy the service they receive.

Insurance has a speed issue

According to a PwC 2018 study, nearly 80% of global survey participants said that “speed, convenience, knowledgeable help, and friendly service” were vital for an excellent customer experience. Customers think the insurance industry should prioritize these traits 18 points higher than where they currently stand.

The insurance industry is notoriously slow and Hi Marley’s data on claims satisfaction supports this conclusion. Part of the poor customer experience that insurance consumers have is due to the slowness of the industry.

Altogether, it is clear that the insurance industry’s lagging customer experience is evidently due to its inability to keep pace with customer expectations.

Increasing speed with modern insurance technology

By using SMS technology, insurance companies were able to dramatically increase customer satisfaction rates. This same concept can be applied to other areas of the business in order to speed up processes and maximize efficiency.

LenderDock takes speed and efficiency seriously and works to automate all processes for minimal human intervention.  While “old school” workflows included the manual tasks of phone calls and fax machines, there’s no need for this type of insurance communication in the 21st century.  LenderDock believes that the resources freed up from these kinds of tasks can be better allocated for meaningful provider or client tasks.

SALT LAKE CITY, December 1, 2022 – LenderDock Inc., a SaaS company offering the only truly digital Property and Casualty Insurance policy verification solution, announced a new partnership with Farm Bureau Insurance Company of Idaho. LenderDock also specializes in automating lienholder process management services.

“LenderDock is proud to be partnered with Idaho Farm Bureau given their laser focus on their customers and a strategic commitment to managing internal resources, optimizing business processes, and mitigating costs. Their thoughtful approach to technology solutions and partnerships is exemplary,” said Frank Eubank, LenderDock’s CEO.

Through the partnership, the use of LenderDock’s Base Platform will help Idaho Farm Bureau’s service and support teams eliminate time-consuming lender communications. LenderDock Base includes the Verifi™ and Correxion™ services. In addition, Idaho Farm looks to implement LenderDock’s Notifi™ service, which facilitates the electronic delivery of loss payee, billing notifications, and escrow billing.

Founded as Idaho Farm Insurance Company in 1947, the company began by offering only auto insurance. Today, Idaho Farm Bureau is one of the Gem State’s leading auto insurers, as well as the state’s largest writer of farm and ranch insurance. It is the largest insurance company wholly based in Idaho.

About LenderDock Inc.

Headquartered in Salt Lake City, Utah, LenderDock Inc. is the leading provider of online Property and Casualty Insurance policy verification and automated lien holder process management services. The policy verification-as-a-service (VaaS) platform offers banks, lenders, and financial third parties the ability to digitally verify and correct home and auto policy-related data in real time.

Florida’s insurance market is nearing complete failure. This man-made calamity is putting financial strain on consumers as the average homeowner’s insurance policy is nearly three times the national average in 2022.

While hurricanes have undoubtedly caused some of the issues – three major ones have made landfall in the state in the last six years – the natural disasters in the state of Florida aren’t the major reason for the failure of the insurance market.

The real cause

According to the Florida governor’s office, the state is home to 79 percent of all homeowners insurance lawsuits over filed claims across the nation. Yet, the state’s insurers receive just 9 percent of the U.S.’s homeowners insurance claims.

The numerous lawsuits have no doubt made an impact on insurer operating costs. In the last 10 years, the Florida Office of Insurance Regulation (OIR) reported that $51 billion was paid out by the state’s insurers, with 71 percent of that sum going to attorneys’ fees and public adjusters. In the last two years (2020-21), net underwriting losses for Florida’s homeowners’ insurers totaled more than $1 billion per year.

Citizens Property Insurance Corp., the state-backed property insurer of last resort in the state, has seen its policy count climb rapidly. In a report published late last year, the company estimated that its policy count would reach 1.1-1.3 million by the end of 2022, up from just 420,000 three years ago. The company provides insurance coverage to homeowners who cannot secure a homeowners insurance policy from a private-sector insurer.

Third-party rating bureaus have even downgraded the financial ratings of some of the insurers operating in Florida, making homeowners insurance even more unaffordable and unavailable in the state.

According to figures from Triple-I, compiled using data and analysis from the National Association of Insurance Commissioners (NAIC), Florida’s OIR, and their own estimates of home replacement cost, the typical homeowners’ insurance policyholder paid $2,505 for coverage in 2020. Just one year later, the figure rose to $3,181, an over $600 annual increase.

In a special legislative session in May 2022, Florida lawmakers passed Senate Bill 2B, which Gov. Ron DeSantis subsequently signed into law. The measure is meant to ease homeowners’ premium increases and reduce excessive litigation.

What can you do?

All things considered, what can Florida property owners do?  Experts have provided a couple of options to explore:

  1. Shop around for better rates from another carrier.  Most likely you won’t find a significantly cheaper alternative to what you are currently paying but it might be wise to simply check and see.
  2. Look into adding additional surplus lines of insurance offered by non-Florida-based insurance companies.  The problem with this is that they won’t be covered by any backup fund provided by the state of Florida if they happen to fail.

Insurance specialists also recommend if you are unable to find an alternative plan then it might be best to remain with your current carrier.  Even if they drop you for some reason, you will most likely be placed with Citizens of Florida Insurance Company.  They are the state-run insurance program used as a backup plan should another Florida company fail.  Bear in mind, you’ll probably be paying more for your policy but at least your property will remain insured.

Finally, it is recommended that you check your current policy’s replacement cost coverage.  With spiraling inflation on housing materials, you may have to adjust your limits higher in order to cover the uptick in costs.   The last thing you would want after a disaster is to have to pay extraordinarily large out-of-pocket expenses in order to rebuild or repair your damaged home.

SALT LAKE CITY, Nov. 2, 2022 – LenderDock Inc., the leading provider of online Property and Casualty Insurance policy verification and automated lienholder process management services, today announced a new partnership with Goosehead Insurance Inc. (NASDAQ: GSHD), a rapidly growing independent personal lines insurance agency, to automate their lender-servicer interactions such as lienholder verifications and mortgage correction requests. Through the partnership, LenderDock’s Base Platform, which includes the Verifi™ and Correxion ™ services, will help Goosehead’s service and support teams eliminate thousands of time-consuming lender-originated communications. 

With this launch, lenders now have access to a shared portal specifically built for loan originators, trackers, and financial third parties that need to interact with policy information but don’t want to call, email, or fax it over. The shared portal facilitates verifications, corrections, and documents while streamlining request volume intake where necessary for efficient processing.

“We’re excited to partner with LenderDock, not just because of their industry expertise, platform simplicity, and track record of success, but also because it means our teams can spend less time speaking with lenders, and more time speaking with customers,” said Marisa Wagner, Managing Director at Goosehead. “Our service teams can spend up to a third of their day on lender-related e-mails and faxes, and LenderDock’s cloud-based technology will free up that time so they can focus on what they do best- delivering world-class customer experiences.”

Goosehead Insurance is reinventing the traditional approach to distributing personal lines products and services throughout the United States. As the agency continues to scale, this partnership will also help Goosehead reduce overhead costs and eliminate antiquated business processes.

“We are honored to be collaborating with a great insurance provider who has committed to driving operational efficiencies through process and data automation technology. Goosehead is a brand that continues to represent initiative and innovation when it comes to serving their customers,” said Frank Eubank, LenderDock’s CEO.

About LenderDock Inc.

Headquartered in Salt Lake City, Utah, LenderDock Inc. is the leading provider of online Property and Casualty Insurance policy verification and automated lienholder process management services. The policy verification-as-a-service (VaaS) platform offers banks, lenders, and financial third parties the ability to digitally verify and correct home and auto policy-related data in real-time.

About Goosehead

Goosehead (NASDAQ: GSHD) is a rapidly growing and innovative independent personal lines insurance agency that distributes its products and services throughout the United States. Goosehead was founded on the premise that the consumer should be at the center of our universe and that everything we do should be directed at providing extraordinary value by offering broad product choice and a world-class service experience. Goosehead represents over 150 insurance companies that underwrite personal lines and small commercial lines risks, and its operations include a network of 12 corporate sales offices and 2,287 operating and contracted franchise locations. For more information, please visit gooseheadinsurance.com.

SALT LAKE CITY – Oct. 21, 2022 – LenderDock Inc. (LenderDock) and IMT Insurance have recently formed a new partnership.

As the business landscape has become increasingly more competitive, IMT was looking for ways to enhance the level of service and value to their customers while reducing operational costs. 

LenderDock’s Notifi™ service provides the solution with its all-digital solution that ensures electronic delivery of all third-party notifications and escrow bills.  The cloud-based platform helps mitigate the expense of traditional print and postage and leverages real-time analytics and reporting.  

“We are very excited to be partnering with IMT as they remain laser-focused on delivering the best customer experience as possible to their clients.  It’s an honor for us to contribute to their goal of sourcing digital solutions to meet their needs”, says Frank Eubank, LenderDock’s CEO.      

IMT is a Midwest US company founded in 1884. Today, IMT continues to offer strong lines of personal and commercial insurance products along with providing exceptional service for a competitive price. IMT serves companies through Independent Agency locations in six states – Iowa, Illinois, Minnesota, Nebraska, South Dakota, and Wisconsin.

Headquartered in Salt Lake City, Utah, LenderDock Inc. is the leading provider of online Property and Casualty Insurance policy verification and automated lien holder process management services. The policy verification-as-a-service (VaaS) platform offers banks, lenders, and all financial third parties the ability to digitally verify and correct home and auto policy-related data in real-time.

Insurers are familiar with the many problems caused by cyberattacks, but how familiar is the industry with the specific types? 

The insurance and insurtech industries are more than aware of the potential dangers of cyberattacks. After all, insurers provide coverage to many of the entities that may be vulnerable to or targets of scammers that aim to disrupt business and steal data or monetary funds. 

With the issues they face today, what is the insurance industry doing to protect itself from these attacks and how will the current climate of the economy affect the ability of insurers to battle cyberattacks? 

What threats should providers be aware of? 

Insurtechs and insurance carriers face a variety of threats, including ransomware attacks, data exfiltration, email phishing scams, and dedicated denial of service (DDoS) attacks. 

Insurance companies store large amounts of both financial and personal data, which means that any successful cyberattack could have dire consequences for them as a company and for their customers. 

It comes as no surprise that the finance and insurance industries are targets of cyberattacks. Along with the possibility of unmitigated data loss, malware and DDoS attacks have the ability to cause disruption to financial institutions while leaving customers without access to services. 

The state of the 2022 cyber threat landscape 

According to the data from the 2022 IBM Security X-Force Threat Intelligence Index, server access attacks were the most common types of attacks aimed at insurance and finance organizations.  In 2021, they accounted for 14 percent.  

Common cyber threats insurance organizations face:  

  • Server access attacks – An attack that involves gaining access to a company’s servers, either by exploiting a system weakness or by using stolen or leaked passwords. 
  • Ransomware – Malware that prevents a user from accessing their own programs and files until they have paid a ransom to the scammers. 
  • Credential harvesting – A credential harvesting – or password harvesting – attack involves attackers gathering many compromised user accounts, usually by sending a phishing email attack. 
  • RATs – Remote access trojans are a type of malware that allows a criminal to remotely control an infected computer including accessing the files and data stored on it. 
  • Misconfiguration – An attack that occurs when a cybercriminal discovers vulnerabilities in the security configurations of a cloud, application, or web server. 

While the IBM Index shows that insurance and finance industries are no longer the most targeted for attacks – that title now belongs to the manufacturing industry – they still accounted for nearly a quarter of the threats (22.4 percent). 

Although the number is slightly lower than the previous year, this in no way means that insurtech and fintech companies are in the clear. 

Additionally, companies need to be aware of potential weaknesses within their organization that could leave them exposed to cyberattacks. Unfortunately, with recent staff layoffs as well as the rising cost of business operations, both insurtechs and insurance carriers are now as vulnerable as ever. 

LenderDock values security 

As a company, LenderDock takes possible security threats very seriously. Being SOC 2 certified, LenderDock is exceeding industry standards while protecting your data. Rest assured that your data is safe with LenderDock. 

While consumers are moving towards digital channels and apps more than ever before to complete daily tasks; the trend is also being seen in the insurance industry.

Let’s take a look at some of the risks you may face in the insurance sector.

Mobile apps: The risks

While many people moving to use apps for their insurance needs, it also means that many important pieces of valuable information end up concentrated in the apps. Medical information, addresses, account numbers, SSNs, etc. is far more valuable on the black market than the average credit card number, seeing as credit cards can be canceled. Personal information is usually permanent, and it can be used for fraud and other schemes by criminals.

With the large amount of information contained in the apps, it’s not particularly surprising that cybercriminals are targeting insurers and mobile apps.

Just recently in 2021, the New York Department of Financial Services fined multiple insurers for noncompliance breaches. Fines aren’t the only punishment for leaky insurers either. If companies are found negligent in protecting their mobile app, successful attacks often result in lawsuits.

Apps can be attacked in a multitude of ways, but there are six main ways the attacks occur. If proper steps are taken to protect consumer information, a vast majority of attacks will be unsuccessful.

1. Stealing personal policyholder information

Things like full legal names, marital status, date of birth, and social security numbers are often stored on insurance mobile apps. There can even be a driver’s license with car information (VIN, license plate number) stored on them.

To protect this data, it needs to be encrypted in the app by using the AES 256 or a similarly strong system. Data shouldn’t be the only thing that is encrypted, however. It should also cover the data used by the APIs. If things like tokens, URLs, passwords, etc. aren’t properly secured, cybercriminals can easily use them to access the insurer’s system.

2. Location information

Insurtech and insurance apps track location data for many reasons, including things like driver behavior to provide discounts or to activate or deactivate coverage based on location.

By rooting (Android) or jailbreaking (iOS) a device, hackers can gain more privileges that allow them to control the operating system and access location data. Apps should have the capability to detect when the device is jailbroken or rooted and shut them down to prevent unsafe data storage.

3. Keyloggers and overlays

The latest malware can employ a trick on its users, where it presents a fake screen over an insurance app, making the user think that they’re entering their data into a trusted source. Malware steals data in this way and can also take over accounts and other malevolent acts.

Keyloggers work similarly but run in the background while tracking every key entry a consumer makes in an application. Mobile apps need to detect these attack types so they can stop operating when they are in effect to protect the user and their data.

4. Intercepting data through transactions

Many insurtech apps allow policyholders to pay for coverage as they need it, adding coverage as they go. While this is a great feature, it also makes these apps vulnerable to attacks on payment information. To protect payment data, all data types must be encrypted using a level to comply with the PCI (Payment Card Industry) standard.

If an insurer is found to be in violation of PCI compliance, fines and even the loss of ability to accept credit cards as a payment type may result.

5. Abuse of static and dynamic analysis tools

Software developers use this information to debug and complete other important tasks during software creation, but it can also be used by cybercriminals to discover an app’s internal logic. The insights enable them to create polished, targeted, and highly effective attacks on not only the apps, but also the app’s back-end services.

Obscuring the binary code will help prevent reverse engineering, while added shielding with anti-debugging, anti-reversing, and anti-tampering protections will strengthen the app’s defenses.

6. Network attacks

Many mobile apps from both insurtech and insurance companies communicate using TLS 1.1 and HTTP, neither of which are particularly secure. They allow for cybercriminals to perpetrate “man-in-the-middle” attacks on data while it’s being transmitted, which allows for them to steal and even alter it mid-stream. To protect against potential attacks, developers should implement TLS version enforcement, TLS 1.3, secure certificate validation and malicious proxy detection.

In conclusion

Both insurtech and insurance industry members have a great chance to grow and improve consumer satisfaction with mobile apps. These apps must be secure or a cybercriminal is waiting in the dark to execute their next attack. Securing against these threats will help ensure the safety of everyone and their data while building a foundation for digital expansion.

You have heard the terms digital transformation and cloud computing many times in the past decade, but now it has come to the insurance sector. Digital technologies have had a major effect on just about every industry from retail and manufacturing to healthcare and hospitality. The insurance industry is often slower to jump on any new trends. Insurance providers are set in tradition and don’t usually see much need to change. Digital transformation and blockchain strategies are not usually part of insurance technology. 

Insurance Companies and the Customer Experience

Although many aspects of the insurance industry have been digitized for many years, much of the work was still done with pen and paper, especially the underwriting of insurance policies. This has changed. To keep up with the demands of their clients and improve the customer experience, nearly all of their operations are now handled by automation and artificial intelligence. Any business, including startups wanting to stay competitive in the twenty-first century, must be willing and able to meet with new and current customers where and when the client chooses, in real-time. Understanding customer behavior is more important than ever.

The driving force behind the digital transformation of the insurance industry is artificial intelligence, predictive analytics, data analytics, machine learning, mobile access, live chat, and automation. This has allowed the insurance business to step into the modern world and compete effectively.

How Insurance Companies are Changing

Just as with other industries, there are a vast number of ways of how digital transformation has changed the insurance industry. For example, operations are streamlined, interactions with customers are in real-time over the internet through platforms such as Zoom, customer needs are instantly addressed over live chat, the claims process is electronic and automatic, financial services are more efficient, insurance products are easier to access and brokers are able to aggregate client information for a smoother, more accurate outcome. However, the most profound impact digital transformation has had on the insurance market can be summed up in four categories: Efficiency, Personalization, Scalability, and Agility.

Efficiency of Automation

The most obvious benefit of going digital is efficiency. There is no doubt machines can work faster and more accurately than humans. Primarily controlled by artificial intelligence and automation, and other technologies such as the Internet of Things, advanced analytics, and machine learning, nearly every process in the insurance industry has been optimized for speed and to better meet customer expectations.

Policyholders benefit from a faster claims process through mobile apps and underwriting takes much less time due to automation, getting insurance policies out to clients quicker. Digital transformation also greatly improves customer service because clients can access live chat and digital assistants around the clock – anytime they need help, help is available.

Personalization

Customers don’t want to be just a number on their insurance policy. They expect an exceptional customer experience and personalized attention. Competition is fierce. If you can’t fulfill the needs of your clients, someone else will gladly take your place. Your customers want to know that their needs are being met and that you care about them.

Insurance is a very personal thing and that’s why it has been handled person-to-person for all these years. However, you can have digital transformation without losing that personal touch.

You have the latest technology at your fingertips to provide the best of everything your clients want – personalized service, security, and protection. Plus, the convenience of checking the status of their insurance policy and claims online.

Scalability

Digital transformation helps the insurance industry scale easier. Although much of the work was always done in the field, agents needed office space and the broker needed a home base of operations. Most agents now work from home, which saves you a lot of money in overhead. You can scale your business without adding extra office space or buying expensive technology. Cloud computing gives all of your agents instant access to everything they need to meet the client’s needs and access to IoT to make life easier.

Customer benefits include self-service dashboards, mobile apps, and wearables so they can easily access their insurance policies anytime they like.

Agility

Transforming to a digital world has helped insurers become more agile. Transporting data is instant. With just a few clicks an agent can complete a client application form and send it securely to the underwriting team. As the client base grows, there is no need for extra space or equipment. Your company is agile enough to grow with the times.

These new technologies, including digital transformation for insurance, are certain to evolve and you can be sure that with a solid technological foundation, your business will be able to grow right along with it without a hitch.

Why Digital Transformation for Insurance Matters

The whole world has embraced digital transformation and it is about time that the insurance industry has joined in, as well. APIs are critical for digital transformation for insurance. In addition to their architectural part in integrating apps, APIs and technological advancements empower you to implement new business strategies, agile and scalable business changes, unparalleled ecosystem connectivity, and superior customer relations.

The original, unedited version of this article was first published on www.dreamfactory.com.