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Each year, we witness the emergence of numerous startups across various sectors.

In 2023, the United States alone saw the creation of nearly 5.5 million new businesses, marking the highest number on record and reflecting a 56.7% increase from 2019. However, the startup landscape is fraught with challenges, leading to a significant number of these ventures closing their doors before realizing their potential.

Insurtech, insurance’s tech start-up sector, mirrors this broader trend. While many insurtech startups are launched with innovative ideas, not all manage to disrupt the industry as intended.

Despite these hurdles, certain insurtechs established in recent years have distinguished themselves through substantial funding rounds, innovative solutions, and significant market impact. Additionally, as we step into 2025, several new entrants are poised to make a notable impact in the insurance space.

In this article, we will spotlight U.S.-based insurtech startups founded in recent years, focusing on companies that have demonstrated exceptional promise through significant capital raises in 2024, innovative approaches, or substantial contributions to the insurance industry.

Startups That Made a Significant Impact or Raised Substantial Funding in 2024

 1. Ascend

Recognized in 2024 as one of the 50 most innovative insurtech startups by CB Insights, Ascend has established over 500 business relationships, including partnerships with industry leaders like Swiss Re and Tokio Marine. The company’s innovative approach to automating and simplifying insurance payments has positioned it as a key player in the space.

 2. Steadily

Highlighted in late 2024 as one of the hottest proptech startups, Steadily focuses on digitizing insurance underwriting for real estate investors. By offering a tech-first approach to simplify coverage processes, the company aims to make insurance more accessible and efficient for property investors. Its partnerships with financial institutions further solidify its growing influence.

 3. Sigo Seguros

Sigo Seguros is a mobile-first, bilingual auto insurance provider aiming to serve those currently uninsured or underinsured. By addressing gaps in the traditional insurance market, Sigo Seguros raised significant funding in 2024 and continues to expand its footprint in underserved communities, showcasing its potential to disrupt the non-standard auto insurance market.

 4. Kin Insurance

Although Kin Insurance was founded earlier, its 2024 initiatives have cemented its status as a major disruptor in the homeowners’ insurance market. By leveraging data analytics and direct-to-consumer channels, Kin has raised an additional $15 million to expand into more U.S. states, targeting areas prone to natural disasters. The start-up had raised $268 million in equity funding prior to this round.

 5. Bolttech

Bolttech has expanded its footprint in the U.S. market with a focus on embedded insurance. By collaborating with consumer platforms, the company has innovated ways for customers to purchase insurance directly while shopping for other products. Last December, Bolttech raised more than $100 million to support its growth strategy.

 6. CoverTree

Focused on insuring manufactured homes, CoverTree simplifies the traditionally complex process of obtaining coverage for these properties. The startup’s innovative digital platform has gained significant traction in 2024, securing $13 million in series A funding to fuel expansion across the U.S.

Final Thoughts

While the startups highlighted in this article have demonstrated remarkable growth and innovation, history reminds us that even the most promising companies are not immune to downfalls. Some well-funded insurtech companies have struggled and even ceased operations. Take, for example, the downfall of Metromile, which once championed pay-per-mile auto insurance but ultimately failed to achieve sustainable profitability before being acquired.

Similarly, Lemonade, despite its initial buzz and tech-driven approach, has faced ongoing profitability challenges, leading to concerns about the long-term viability of its business model.

While innovation and technology play a crucial role, long-term success in insurtech requires careful navigation of regulatory landscapes, sustainable unit economics, and adaptability to changing market conditions.

As we move into 2025, the next wave of insurtech startups must learn from past missteps. Strong financial strategies, regulatory compliance, and customer-centric innovations will be key to their longevity.

The insurtech sector remains one of the most exciting frontiers in financial technology, and while not all startups will succeed, those that do will redefine how insurance is accessed, priced, and delivered.

The coming years will determine which of these emerging players can turn their potential into lasting impact.