Why Georgia Farm Bureau Trusted LenderDock to Transform Their Workflow
Customer Success
From manual tasks to member service
GEORGIA FARM BUREAU:
Case
Client
Prior to the 1960s, farmers did not have many options for insuring their farms and equipment and protecting their largest investment. In 1958, Georgia Farm Bureau established the Georgia Farm Bureau Mutual Insurance Company to offer more options to farmers and rural communities.
Georgia Farm Bureau Insurance has grown over the years and now offers many types of coverage for farmers, business owners, individuals and families all across the state.
Problem:
Resource-Draining Inefficiencies
Before partnering with LenderDock, Georgia Farm Bureau’s process for handling lienholder contacts was heavily manual. Lienholders would call, email, or fax requests directly to the home office or individual agent offices. The receiving party then had to research and manually respond to each inquiry.
This workflow was not only inconsistent but highly inefficient. Valuable resources across the organization were tied up managing routine administrative tasks—resources that GFB desperately needed to allocate to other critical areas of the business to better serve their members.
Strategy & approach
GFB recognized the need for change but needed a partner they could trust. The deciding factor came down to a combination of cost-effectiveness and trust. LenderDock brought a compelling, efficient solution to the table where the numbers made sense, but it was the time the LenderDock team invested in building a genuine relationship that gave GFB the confidence to take the leap.
Unlike typical vendor experiences, the integration process was built entirely around GFB’s needs. From the initial sales call through integration and ongoing follow-up, the entire LenderDock team focused on partnership and problem-solving rather than just deploying software.
To ensure high adoption and successfully deflect inbound manual requests, GFB executeda strategic internal communication plan. They provided specific messaging for theircounty offices to utilize across multiple touchpoints:
Strategic Call Deflection
- Voicemails
- Email signatures
- Direct communication with local banks
- Actively deflecting calls to the LenderDock platform
Achieved results
Empowered Agents and Reallocated Staff
The impact of adopting LenderDock was immediate and widespread. Calls, emails, and faxes from lienholders have been drastically reduced across the board
“The efficiencies we gained by integrating LenderDock Essentials into our workflow were well worth the resources IT dedicated to this project. 6 months in, everything promised has been delivered.”